Resume
Work
May 2020 – September 2026
Senior Graphic Designer
Promo Plus
Brand Identity & Creative Direction: Led the development of visual identities, including logo design, branding systems, merchandise, and client presentations, translating creative concepts into cohesive brand experiences across digital and physical applications.
Digital Experience & Web Development: Designed and executed front-end and back-end website builds for clients, managed website content and visual assets, and developed online storefronts to support brand consistency and user experience.
Workflow Optimization & Asset Management: Established organized digital file structures and asset management processes to improve project efficiency, streamline creative workflows, and maintain consistency across client deliverables.
Print Production & Technical Execution: Managed design-to-production workflows for diverse print applications, including large-format vinyl graphics, vehicle wraps, banners, signage, flatbed printing, embroidery, and laser engraving. Prepared production-ready artwork, optimized files for output specifications, and coordinated technical requirements across multiple production methods.
July 2026 – Current
Freelance Founder & Creative Director
Neon Frequency
Brand Identity & Creative Direction: Established the brand from concept to launch, developing its visual identity, brand guidelines, creative direction, and cohesive aesthetic across digital and physical touchpoints.
Ecommerce & Web Development: Designed, built, and manage the e-commerce website, overseeing site structure, user experience, product listings, and digital merchandising to support online sales.
Apparel & Merchandise Design: Conceptualized and developed original apparel graphics, product designs, and merchandise collections, translating creative concepts into production-ready assets.
Product Development & Brand Management: Oversee product presentation, visual consistency, and the end-to-end creative process, from initial concept and design through online merchandising and launch.
Digital Marketing & Content: Develop branded digital content and promotional assets for social media, product launches, and marketing campaigns to build brand awareness and customer engagement.
November 2025 – Current
Production Designer
Mfused
Packaging & Production Design: create packaging prototypes and prepare production-ready files with accurate dielines, layers, and print specifications while collaborating with vendors and manufacturers to ensure quality, color accuracy, and successful execution
Ensured packaging and marketing materials complied with cannabis industry regulations, including required warnings and disclosures, while maintaining organized asset libraries and brand guidelines for consistency across product lines and campaigns
Managed multiple design projects concurrently, collaborating with teams to support product launches and brand objectives, and researched industry trends to maintain brand competitiveness and visual appeal
September 2020 – Current
Freelance Graphic Designer
Self Employed
Graphic Design: proficiency with design softwares like Adobe Creative Suite, having knowledge of typography, color theory, and layout design, understanding of print design specifications and file preparation for printing
Time Managment: balancing multiple projects and meeting deadlines while scheduling and prioritizing tasks effectively
Problem Solving: addressing design challenges and finding innovative solutions, while adapting to feedback and making revisions as needed
October 2024 – March 2025
Creative Lead & Graphic Designer
NFT Technology: Jolly Cannabis
Packaging & Layout Design: designing and developing packaging to align with brand identity and market trends
Marketing Management: created engaging content for various platforms, ensuring consistency in messaging and visuals while leading seasonal marketing campaigns from concept to execution to drive customer engagement
Website & Social Media Management: maintained and updated website content to enhance user experience, tracked analytics, and oversaw creative initiatives across multiple platforms to ensure brand consistency
Education
August 2020 – May 2024
BS – Graphic Design
Arizona State University
Bachelor of Science in Graphic Design from Arizona State University, equipped me with a comprehensive understanding of design principles, visual communication, and digital media. I developed proficiency in Adobe Creative Suite and other industry-standard software, coupled with hands-on experience in typography, branding, website and layout design. Collaborating on diverse projects, honing teamwork and communication skills, while consistently meeting deadlines and exceeding expectations were daily tasks. I am passionate about translating concepts into compelling visual narratives that engage and resonate with audiences.
Awards/Honors